Ph.D. (Marketing), Indian Institute of Foreign Trade (IIFT), Delhi; UGC-NET (Management) & Junior Research Fellowship (JRF), (Marketing); PGDM (Marketing & HR), JIMS Rohini; Diploma in Advertising & Public Relations, Welingkar Institute of Management Development and Research, Mumbai; BBA, Kurukshetra University
Email: priyanka.munjal@fsm.ac.in
Contact: +91 9582340459
Total Years of Experience
9+ years
Brief description of Experience
Dr. Priyanka Rajpal Munjal is an academician and marketing communications professional with over nine years of experience in teaching, research, consulting, and academic administration. She holds a Ph.D. in Marketing from the Indian Institute of Foreign Trade (IIFT), Delhi, and is a UGC NET–Junior Research Fellowship (JRF) awardee. Her academic background includes a PGDM in Marketing, a Diploma in Advertising and Public Relations, and a Bachelor’s degree in Business Administration.
She has been associated with reputed institutions such as MDI Gurugram, SP Jain Institute of Management and Research, The NorthCap University, Gurugram University, and TERii, Kurukshetra University, serving in various academic and administrative roles. Along with her academic career, Dr. Munjal brings industry experience across media, enterprise software, analytics, and consulting. She has led community engagement and outreach initiatives at Dainik Bhaskar, managed data stewardship functions for the US-based pharma analytics firm Chryselys, worked as an Implementation Executive at MGRM Net Ltd., and contributed to research and reporting projects as a consultant with IPSOS.
Dr. Munjal has received Best Paper Award at an international conference and presented her research at prestigious Doctoral consortium and conferences organized by the Academy of International Business (USA & Dubai), Aston University (UK), IITs, IIFT, BVIMR Delhi, IBS Hyderabad, NIT Kurukshetra, and other leading management institutions. She has participated in MDPs at IIFT, attended doctoral colloquia at IIM Sirmaur and completed multiple FDPs with SWAYAM, including NPTEL certifications with Elite Badge distinction. Her research has been published in valued academic journals. During her Ph.D., she was awarded research scholarships by Michigan State University for the presentation of research work.
Research Interest Areas
Marketing Management, Digital Marketing, Consumer Behaviour, Community Management, Integrated Marketing Communications and Services Marketing.
Consulting Interest Areas
Market Research and Customer Analytics; Social Media Insights; Community Engagement.
Selected Publications
Paper Publications
1) Devi, K., Singh, D., Bhattacharyya, P., Basu, U., Bose, M., & Munjal, P. (2025). Beyond the playing field: Alternative dispute resolution in emerging sports controversies. Advances in Consumer Research, 2(4), 510–519. (ABDC B)
2) Munjal, P., Shanker, R., Gupta, A., & Maheshwari, P. (2023). Modelling drivers and outcomes of fashion and apparel social media brand communities’ engagement. International Journal of Management Practice, 16(1), 59-88. (Scopus, UGC CARE)
3) Munjal, P., Gupta, A. & Shanker, R. (2020). Customer Engagement with social media brand communities: An opinion-based Outlook, Asian Journal of Research in Business Economics and Management, 10 (4), 8-32.
4) Munjal, P., Mishra, M.S., & Shanker, R. (2019). The Drivers and Outcomes of Customer Engagement in Brand Communities: Review and Future Research. Journal of Management Research (09725814), 19(1). (ABDC C, UGC CARE)
5) Munjal, P., Mishra, M.S., & Shanker, R. (2019). Exploring Triadic Relationship between Individuals, Brands, and Communities in On-Line Social Platforms. Focus WTO.IB (0972-2076), 21(3).
Conference Proceedings
1) Munjal, P. & Mishra, M.S. (2016). Identifying factors of customer “Motivation & Engagement” to interact with brands on social media. Conference on Brand Management, IIT D. (978-1-78635-411-2).
2) Munjal, P. & Mishra, M.S. (2015). Customer’s Engagement with Brand on social media. 7th International Conference on ‘Managing organizations of tomorrow by capitalizing Generation Next’. BVIMR, Delhi. (978-93-85000-01-0).
Book Chapters
“The Decision Innovation Paradox: Where Machine Learning Meets Human Judgment,” in Smart and Sustainable Solutions: Global Perspectives on Computer Science and Business Management, Chyren Publication, 1st ed., April 21, 2025. ISBN: 978-93-49686-88-5.
Patent
Co-Inventor, A Device for Enhancing Customer Experience Using FinTech to Transform Digital Interactions, Indian Patent Application No. 202511015746, Filed on February 23, 2025, Published on March 28, 2025 under Section 11A. Field: Computer Science.
