Ph.D. (Marketing), Indian Institute of Foreign Trade (IIFT), Delhi; UGC-NET (Management) & Junior Research Fellowship (JRF), (Marketing); PGDM (Marketing & HR), JIMS Rohini; Diploma in Advertising & Public Relations, Welingkar Institute of Management Development and Research, Mumbai; BBA, Kurukshetra University
Email: priyanka.munjal@fsm.ac.in
Contact: +91 9582340459
Total Years of Experience
9+ years
Brief description of Experience
Dr. Priyanka Rajpal Munjal is an academician and marketing communications professional
with over nine years of experience in teaching, research, consulting projects, and academic
administration. She completed her Ph.D. in Marketing from the Indian Institute of Foreign
Trade (IIFT), Delhi, and is also a UGC NET–Junior Research Fellowship (JRF) holder. She
holds a PGDM in Marketing, a Diploma in Advertising and Public Relations, and a
bachelor’s degree in Business Administration.
She has worked with institutions like MDI Gurugram, SP Jain Institute of Management and
Research (Delhi and Mumbai), The NorthCap University, Gurugram University, and TERii,
Kurukshetra University in different capacities. Dr. Munjal brings industry experience from
roles in media, analytics, and consulting. She has worked with Dainik Bhaskar in community
engagement and outreach initiatives; handled data stewardship for a US-based pharma
analytics firm (Chryselys), briefly worked with MGRM Net Ltd. As an Implementation
Executive and contributed to research and reporting projects as a consultant with IPSOS. She
has been the recipient of Best Paper Awards at international conferences and has presented
her work at several prestigious national and international platforms, including conferences in
the UK, USA, UAE, and India.
She has presented her research at various national and international conferences and attended
Doctoral Colloquium including Academy of International Business (USA & Dubai), Aston
University (UK), IIT, IIFT, BVIMR -Delhi, IBS Hyderabad, NIT Kurukshetra, IIM Sirmaur
and other leading management forums. During her Ph.D., she was awarded research
scholarships by Michigan State University in recognition of her work. Her research
contributions have also been published in respected academic journals.
Research Interest Areas
Marketing Management, Digital Marketing, Consumer Behaviour, Community Management, Integrated Marketing Communications and Services Marketing.
Consulting Interest Areas
Market Research and Customer Analytics; Social Media Insights; Community Engagement.
Selected Publications
Paper Publications
1) Devi, K., Singh, D., Bhattacharyya, P., Basu, U., Bose, M., & Munjal, P. (2025). Beyond the playing field: Alternative dispute resolution in emerging sports controversies. Advances in Consumer Research, 2(4), 510–519. (ABDC B)
2) Munjal, P., Shanker, R., Gupta, A., & Maheshwari, P. (2023). Modelling drivers and outcomes of fashion and apparel social media brand communities’ engagement. International Journal of Management Practice, 16(1), 59-88. (Scopus, UGC CARE)
3) Munjal, P., Gupta, A. & Shanker, R. (2020). Customer Engagement with social media brand communities: An opinion-based Outlook, Asian Journal of Research in Business Economics and Management, 10 (4), 8-32.
4) Munjal, P., Mishra, M.S., & Shanker, R. (2019). The Drivers and Outcomes of Customer Engagement in Brand Communities: Review and Future Research. Journal of Management Research (09725814), 19(1). (ABDC C, UGC CARE)
5) Munjal, P., Mishra, M.S., & Shanker, R. (2019). Exploring Triadic Relationship between Individuals, Brands, and Communities in On-Line Social Platforms. Focus WTO.IB (0972-2076), 21(3).
Conference Proceedings
1) Munjal, P. & Mishra, M.S. (2016). Identifying factors of customer “Motivation & Engagement” to interact with brands on social media. Conference on Brand Management, IIT D. (978-1-78635-411-2).
2) Munjal, P. & Mishra, M.S. (2015). Customer’s Engagement with Brand on social media. 7th International Conference on ‘Managing organizations of tomorrow by capitalizing Generation Next’. BVIMR, Delhi. (978-93-85000-01-0).
Book Chapters
“The Decision Innovation Paradox: Where Machine Learning Meets Human Judgment,” in Smart and Sustainable Solutions: Global Perspectives on Computer Science and Business Management, Chyren Publication, 1st ed., April 21, 2025. ISBN: 978-93-49686-88-5.
Patent
Co-Inventor, A Device for Enhancing Customer Experience Using FinTech to Transform Digital Interactions, Indian Patent Application No. 202511015746, Filed on February 23, 2025, Published on March 28, 2025 under Section 11A. Field: Computer Science.
